Barolin + Spencer Marketing Communications

Let's see how we can help you achieve your goals

Brand Stories

See how we’ve helped our clients reach their goals and create success stories.

Pollak Towing

Pollak Towing & Trailer Accessories

Philips Automotive Lighting

A two decades long collaboration in meeting the changes in markets and distribution.

KYB

world’s largest manufacturer of shocks and struts

Drivers Friend

Driver’s Friend Energy Chews

Philips Lighting / Signify

Overcoming consumer resistance to a new technology.

CRC Brakleen Be Original Sweepstakes

Celebrating a 50-year run as category leader.

Continental

An ongoing partnership in end-to-end marketing for multiple markets.

Libertee Grounds

An SEO success story. Website refresh. Instagram ad campaign. It’s beer and mini golf - what more could you ask for?

Wolo

A mature brand gets a new look and a new approach to going to market.

Fast Orange Laundry Detergent

A laundry detergent for mechanics? B+S helped Permatex get the sell-in and pull-through needed to make the launch a success.

Philips Fiat Rendering

What we do

Full service or just the services you need. We strive to work with our clients in the way that best fits their needs.

About B+S

Barolin + Spencer is a marketing agency that helps clients grow market share, build brand equity, and boost the bottom line.

Clients we've helped

What's Happening

Learn how GEO, AEO, and AI-driven search are transforming traditional SEO strategies — and what businesses must do to stay visible online in 2026.

GEO vs. SEO: Why Your Content Strategy Must Evolve for AI Search

As search behavior rapidly changes, businesses can no longer rely solely on traditional SEO tactics to drive…

Fall Marketing Tactics: How B2B Brands Can Leverage the Season

Fall isn’t just about pumpkin spice and cozy sweaters, it’s one of the most strategic times…

The Power of PR Packaging

In marketing, first impressions always matter, and packaging plays a huge role in shaping those impressions. Whether…

The Success of Podcasts

Podcasts have become a cultural phenomenon, especially among Gen Z, who appreciate their on-demand, multitasking-friendly format, and…