Philips Lighting / Signify
Overcoming consumer resistance to a new technology.
Services
Promotional videos for web, social, and in-store. Product location photography.
The marketing solution
When first introduced, many consumers stayed away from LED household lighting. The technology had a reputation for cold, clinical lighting. To support the launch of the new Philips Lighting Warm Glow LED lighting, B+S produced multiple videos highlighting the warm, inviting look that the newer generation technology provided. The videos helped build acceptance at Home Depot and other retailers.
Philips Warm Glow Video
The Warm Glow video is fantastic.
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video views
total product photos
On location Photos
