Philips Lighting / Signify

Overcoming consumer resistance to a new technology.



Promotional videos for web, social, and in-store. Product location photography.

The marketing solution

When first introduced, many consumers stayed away from LED household lighting. The technology had a reputation for cold, clinical lighting. To support the launch of the new Philips Lighting Warm Glow LED lighting, B+S produced multiple videos highlighting the warm, inviting look that the newer generation technology provided. The videos helped build acceptance at Home Depot and other retailers.

3-Day photo and video shoot

On location video and photo

Philips Warm Glow Video

The Warm Glow video is fantastic.

On location

Outtakes from location photo and video shoot in New Jersey

video views
total product photos

On location Photos