Promotional videos for web, social, and in-store. Product location photography.
The marketing solution
When first introduced, many consumers stayed away from LED household lighting. The technology had a reputation for cold, clinical lighting. To support the launch of the new Philips Lighting Warm Glow LED lighting, B+S produced multiple videos highlighting the warm, inviting look that the newer generation technology provided. The videos helped build acceptance at Home Depot and other retailers.