During the 2007 to 2009 recession, the retail auto sales sector was one of the most severely impacted market segments. New vehicle sales fell as much as 40 percent, leading to unemployment for many workers in the industry and bankruptcy for many dealers. How does…
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Coronavirus is now a pandemic. How will it compare economically to previous pandemics?
As the stock market continues to plummet, we’re all wondering how severely the Coronavirus pandemic will effect economic activity. Shipments, goods, flights, and services have all been hit hard by the outbreak. Because there is no cure yet for the virus, this kind of panic…
Facebook is ending mobile web ads. What does this mean?
Recently, Facebook has begun shutting down the mobile web arm of its Audience Network and will halt mobile web ads starting this April. We presume this is being driven by privacy concerns and the ever louder calls to protect user data and prevent data breaches.…
Google Leaves Small Advertisers to Make it on Their Own
Everyone from the largest CPG players to the pizza shop down the block have leaned heavily into online advertising. And in the online space, Google remains by far the largest provider of both paid search (PPC) and online display advertising. Back when the Google…
Facebook to Block Ads from Pages That Share Fake News
Facebook is taking a stand against fake news. The social media juggernaut revealed in an official blog post that it will actively ban pages that share stories that have been marked as false by third-party fact-checking organizations from running ads on Facebook. Facebook stated, “False…
Should I Use a Celebrity or a Real Person in My Ad?
Recently, it seems as if more brands are opting to use 'real people' in their ad campaigns. Dove, for instance, has developed several “Real Beauty” campaigns that feature real, everyday women of all body types. Despite the rise of these “socially realistic” ads, flashy ads…
The U.K.’s Unprecedented Crackdown on Sexism in Advertising
Society is changing, and advertising is changing along with it. The U.K.’s advertising watchdog, the Advertising Standards Authority (ASA), has proposed a new set of rules that would ban any ad found guilty of perpetuating gender stereotypes. The ASA’s new rules seek to address gender…
Millennials’ Favorite Brands
YouGov BrandIndex, a brand intelligence service that conducts over 2.5 million interviews a year to measure public brand perception, has recently published the results of a study on gains made by brands in millennial customers over the past year. The study yielded some predictable, but…
10 Ways Google’s Impending Ad Blocker Will Affect Advertisers
Google has recently announced its intention to add a built-in ad blocker to its popular web browser, Google Chrome. Google cites disrupted user experience as its reason for developing the blocker. According to Google, many of the ads placed on the web are intrusive and…
Fearless Girl Triumphs
Before it was installed, Fearless Girl didn’t look like much — it was simply a bronze statue of a defiant looking young girl. But when the statue was placed facing the iconic Charging Bull on Wall Street on March 7, Fearless Girl broke out of…
