The average person is exposed to almost 10,000 ads a day. In a time when we’re inundated with information and advertisements, it would be easy to believe that branding is a new concept. In fact, the concept of branding dates back to ancient times. From…
Public Relations, commonly referred to as “PR”, may bring to mind long articles in a dusty newspaper. Younger consumers are increasingly drawn to digital platforms, and marketers are responding accordingly. Yet even with so much of our lives happening virtually, utilizing traditional and digital PR…
Print and digital. Online, or in a magazine. Billboard, radio, and Superbowl halftime show. The average person sees up to 10,000 ads per day – advertisements are such a common part of modern life that we’re not consciously aware of how many we see and…
Amazon has become a normal part of life for most Americans, and many of us don’t hesitate to order the basics that arrive on our doorstep two days later. What you may not realize is that you can take advantage of Amazon’s reputation and these…
Ideally, your brand is a true reflection of you and your company. If you find yourself in 2021 with a brand identity that fits as poorly as your pants do after a months-long holiday season, it may be time to consider a rebrand. The New…
There’s been talk of how to reach, hire, and market to the Millennial population for years, but now there’s a new generation emerging to replace them as the youngest adults among us. According to the Pew Research Center, Gen Z is defined as the generation…
It’s probably fair to say no one was truly ready for 2020. Most of us don’t claim clairvoyance at any point, but this year has provided some exceptionally unique challenges for businesses and individuals alike. From a global pandemic and the resulting recession, to a…
Traditional wisdom says that politics and religion should never be discussed around the dinner table, let alone publicly supported by a business, but businesses are increasingly taking a stand on issues they care about. In a climate where businesses are judged by their values (or…
There is no doubt that the COVID pandemic has had a huge and lasting impact on businesses worldwide. Everyone from your corner coffee shop to Facebook have been forced to rethink the business practices we all took for granted. What does this mean for business…
Fans around the world mourned the recent passing of Ruth Bader Ginsburg, or RBG as she was commonly known. Recognized chiefly for her tireless work towards gender equality, her life and legacy serve as an inspiration for many. Her work over nearly six decades shows…
