Traditional wisdom says that politics and religion should never be discussed around the dinner table, let alone publicly supported by a business, but businesses are increasingly taking a stand on issues they care about. In a climate where businesses are judged by their values (or…
There is no doubt that the COVID pandemic has had a huge and lasting impact on businesses worldwide. Everyone from your corner coffee shop to Facebook have been forced to rethink the business practices we all took for granted. What does this mean for business…
Fans around the world mourned the recent passing of Ruth Bader Ginsburg, or RBG as she was commonly known. Recognized chiefly for her tireless work towards gender equality, her life and legacy serve as an inspiration for many. Her work over nearly six decades shows…
During the 2007 to 2009 recession, the retail auto sales sector was one of the most severely impacted market segments. New vehicle sales fell as much as 40 percent, leading to unemployment for many workers in the industry and bankruptcy for many dealers. How does…
As the stock market continues to plummet, we’re all wondering how severely the Coronavirus pandemic will effect economic activity. Shipments, goods, flights, and services have all been hit hard by the outbreak. Because there is no cure yet for the virus, this kind of panic…
Recently, Facebook has begun shutting down the mobile web arm of its Audience Network and will halt mobile web ads starting this April. We presume this is being driven by privacy concerns and the ever louder calls to protect user data and prevent data breaches.…
Everyone from the largest CPG players to the pizza shop down the block have leaned heavily into online advertising. And in the online space, Google remains by far the largest provider of both paid search (PPC) and online display advertising. Back when the Google…
Facebook is taking a stand against fake news. The social media juggernaut revealed in an official blog post that it will actively ban pages that share stories that have been marked as false by third-party fact-checking organizations from running ads on Facebook. Facebook stated, “False…
Recently, it seems as if more brands are opting to use 'real people' in their ad campaigns. Dove, for instance, has developed several “Real Beauty” campaigns that feature real, everyday women of all body types. Despite the rise of these “socially realistic” ads, flashy ads…
Society is changing, and advertising is changing along with it. The U.K.’s advertising watchdog, the Advertising Standards Authority (ASA), has proposed a new set of rules that would ban any ad found guilty of perpetuating gender stereotypes. The ASA’s new rules seek to address gender…
