world’s largest manufacturer of shocks and struts



Web development + SEO, online training, video, photography, online catalog.

The challenge

As the world’s largest manufacturer of shocks and struts for car manufacturers around the world, KYB has sought to leverage their global position into greater aftermarket share in North America.

The marketing solution

B+S has worked with the KYB sales and marketing team to build market share by reaching distribution channels, professional service technicians, and DIY audiences. Through multiple media channels, innovative online programs, and robust training programs, we’ve helped KYB grow market share and brand preference.

Multi-Day Photo / Video Shoot

B+S / KYB photo video shoot at multiple locations over multiple days. Providing new imagery and video assets for usage in many projects.

…they listened well and made sure they understood our vision.

Product Brochure

Design / developed new clean look brochure


Website / SEO

Development of website with full ACES / PIES Catalog integration, training portal, and product pages.


ACES / PIES Year/Make/Model application catalog with up to seven levels of sub-model specification. Custom coded product carousel display.

Pageviews to website a month
Current Training Users
Years working together