An ongoing partnership in end-to-end marketing for multiple markets.



Advertising, public relations, web development, online catalog, mobile apps, packaging, video, photography, direct marketing, event marketing, trade show design.

The marketing solution

For nearly a decade, Barolin + Spencer has helped Continental manage marketing and brand management for multiple markets and diverse product lines. From automotive and heavy-duty to off-highway and marine markets, we’ve helped support lines for consumer, OEM, and aftermarket products.

Play Video

Continental ClearContact Installation video

Quick take showing installation of Continental's ClearContact Premium wiper blades

Play Video

Autodiagnos™ TPMS Tools product video 

Short-form video details the features and benefits of the company’s advanced TPMS Tool and software. 

You guys know what you’re doing


Online application catalog

Online application catalog with ‘deep-linking’ to retailer websites and store locator. Catalog is served in both full-line and product-line-specific versions from one installation.

Multi-media advertising – planning and placement

Planning, placement, tracking, and reporting for annual media plans covering six business groups and 20+ product lines, with online, paid search, print, and direct media channels.

ad impressions monthly
business groups supported
supported brands