Services
Brand update, web development + SEO, packaging, POP, sales literature, trade show support, B2B advertising.
The challenge
Driver’s Friend was developed to provide a delicious and convenient chewable alternative to energy drinks. However, the launch had not gained traction in the convenience store channel.
The marketing solution
Originally positioned as a specialty product for truck drivers, B+S help expand the brand’s messaging to appeal to a broad range of consumers. B+S created updated branding, packaging, and a new e-commerce website that helped open the doors at multiple convenience store chains across the US.
![drivers-friend-banner-ads drivers-friend-banner-ads](https://www.barolin-spencer.com/wp-content/uploads/2022/12/drivers-friend-banner-ads.png)
Multi-media advertising
Reaching distribution and end user audiences with online, search, print, and .email campaigns
They really help us drive sell-in…we’re in a much better position now.
![Drivers-Friend-package-mockup_NEW-GRAPHICS_33PC_More_V1 Driver's Friend Packaging with 33% more](https://www.barolin-spencer.com/wp-content/uploads/2022/12/Drivers-Friend-package-mockup_NEW-GRAPHICS_33PC_More_V1-824x1024.jpg)
Driver's Friend Packaging with 33% more
![DriversFriend_Package_20PC_Free_Shadows-Only Driver's Friend 20pc Packaging update](https://www.barolin-spencer.com/wp-content/uploads/2022/12/DriversFriend_Package_20PC_Free_Shadows-Only.jpg)
Driver's Friend 20pc Packaging update
![DriversFriend_Package_Bottle-and-Package-Combo Driver's Friend Packaging with Bottle label](https://www.barolin-spencer.com/wp-content/uploads/2022/12/DriversFriend_Package_Bottle-and-Package-Combo.jpg)
Driver's Friend Packaging with Bottle label