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Drivers Friend

Packaging and website design for a new product

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Services

Brand update, web development + SEO, packaging, POP, sales literature, trade show support, B2B advertising.

The challenge

Driver’s Friend was developed to provide a delicious and convenient chewable alternative to energy drinks. However, the launch had not gained traction in the convenience store channel.

The marketing solution

Originally positioned as a specialty product for truck drivers, B+S help expand the brand’s messaging to appeal to a broad range of consumers. B+S created updated branding, packaging, and a new e-commerce website that helped open the doors at multiple convenience store chains across the US.

Print Advertising

Media planning and creative for Driver's Friend advertising in multiple truck driver focused publications

drivers-friend-banner-ads

Multi-media advertising

Reaching distribution and end user audiences with online, search, print, and .email campaigns

They really help us drive sell-in…we’re in a much better position now.

Driver's Friend Packaging with 33% more
Driver's Friend Packaging with 33% more
Driver's Friend 20pc Packaging update
Driver's Friend 20pc Packaging update
Driver's Friend Packaging with Bottle label
Driver's Friend Packaging with Bottle label
drivers-friend-website-mockup

Website / SEO / E-Commerce

Development of website including e-commerce sales and a ‘brick and mortar’ where to buy feature. Ongoing SEO.