Product launch, brand guidelines, logo design, website, advertising, media planning/placement, SEO, event marketing, PR, packaging, online training, video, photography.
Launch a new brand and a new technology - the first TPMS sensor that comes programmed for multiple vehicle applications, even as competitors conducted a ‘whisper campaign’ aimed at making the market believe the technology could not work on a practical basis.
The marketing solution
To combat the negative rumors and give the new brand a strong start, B+S produced a launch event at the Continental research and development center in Auburn Hills, MI. With the media and key customers in attendance, Continental personnel demonstrated that a single REDI-Sensor did in fact work in GM, Ford, and Chrysler vehicles. The concept was undeniably proven, and the subsequent media coverage helped REDI-Sensor to become a leader in the TPMS category and one of the most successful Continental product lines in the automotive aftermarket.
Reaching distribution and end user audiences with online, search, print, and .email campaigns
The most successful product launch we’ve ever done!
Website / SEO
An ongoing effort to keep redi-sensor.com at the top of searches by professional and consumers.
Brand Guidelines / Design Manual
Comprehensive guide for brand use and communications design for marketing managers worldwide.
Integrated ACES / PIES application lookup for REDI-Sensor available products.