A mature brand gets a new look and a new approach to going to market.



Brand design

The challenge

Wolo offers high quality products for automotive, industrial, and marine markets. But the company’s logo made their product offering appear to be a ‘value line.’

The marketing solution

Barolin + Spencer developed a new brand logo for the Wolo corporation as well as the company’s market segment lines. The new image has been well received by customers, the sales team, and corporate management. We’re now rolling out the new identity across packaging, web, and collateral.

WOLO rebranding 

Corporate logo redesign.

WOLO market channel rebranding 

Logo redesigns for individual market channels