Wolo
A mature brand gets a new look and a new approach to going to market.
Services
Brand design
The challenge
Wolo offers high quality products for automotive, industrial, and marine markets. But the company’s logo made their product offering appear to be a ‘value line.’
The marketing solution
Barolin + Spencer developed a new brand logo for the Wolo corporation as well as the company’s market segment lines. The new image has been well received by customers, the sales team, and corporate management. We’re now rolling out the new identity across packaging, web, and collateral.
WOLO rebranding
Corporate logo redesign.
Wolo Automotive
Wolo Marine
Wolo Motorcycle
Wolo Powersports
Wolo Pro
Wolo Industrial
WOLO market channel rebranding
Logo redesigns for individual market channels
