Philips Automotive Lighting

A two decades long collaboration in meeting the changes in markets and distribution.



Advertising, public relations, web development, online catalog, packaging, Amazon marketing, point of purchase, Costco programs, video, photography, direct marketing, event marketing, trade show design.

The measure of success:

Barolin + Spencer has supported the Philips Automotive Lighting brand since 2003. In that time, we’ve become an integral part of the sales and marketing effort, providing a true full-service range of support. From product introductions to online campaigns to Costco and Amazon programs, and in nearly every facet of the marketing program, B+S has worked hand-in-hand with the sales and marketing teams to make their brands and product lines a success.

Philips NightGuide Platinum

Creation of key image for new product.

NGP package ONLY

Philips Ultinon Drive Light Bar Video

Production and editing for product promotion video in Amazon Sponsored Video format.

Online application catalog

Online application catalog with ‘deep-linking’ to retailer websites and store locator. Site averages over 50,000 sessions a month, and is Philips Automotive Lighting’s most visited page.


B+S always asks the right questions

Social Media

Video series for Instagram and Facebook


Amazon + Content Support

Design and text develop Amazon product photos and A+ content pages.

Sales Support

Completion of various sell sheets in multiple languages for multiple regions in North America

Costco program

Clamshell card package and palette design for the Philips GoPure GP5611 Car Air Purifier Costco program.

PL4155 BlisterCard-with-clamshell-V1_0

Trade Show Design

Trade show booth design and graphics for the AAPEX Show.


Catalog Design / Data Management

B+S designs master catalog for Philips Available Bulbs. Data driven catalog using same ACES / PIES database as website application lookup.

Pageviews to Bulb Finder per month
Increase in sales on
Years working together