CRC Brakleen Be Original Sweepstakes

Celebrating a 50-year run as category leader.



Sweepstakes management, PR, social media, advertising.

The marketing solution

To celebrate the 50th anniversary of CRC Brākleen® Brake Cleaner, B+S worked with the CRC team to create a year-long sweepstakes that promoted the brand and rewarded participants who joined in the sweepstakes and shared their participation online.

Custom Sweepstakes Graphics

Graphics created for banner ads, website, social media, and more.

Jumbo Tron Video

Video played at Pocono Raceway encouraging spectators to visit CRC's Booth for a chance to win.

The response has been tremendous

Sweepstakes Landing Page

Custom coded sweepstakes landing page with conditional form elements. Built within WordPress CMS.

Pageviews to website a month
Monthly prizes

Traditional Banner Ads, Google HTML Ads, Social Media Posts