The advent of programmatic advertising has allowed advertisers to work more efficiently and effectively, but the process has also created quite a dilemma. Several brands have recently been expressing concerns over their ads being programmatically placed next to offensive and insensitive content. Last month, several…
The digital ad industry is booming. According to IPG Mediabrands' Magna, digital advertising sales overtook television advertising sales in the U.S. for the first time in 2016. Digital ads accounted for $70 billion in ad revenue, while television ads only accounted for $67 billion. Industry…
Both Google AdWords and DoubleClick Bid Manager are advertising platforms run by Google that allow advertisers to place display ads on third-party websites across the Internet using a variety of targeting options to reach users that are most likely to be interested in their products…
While reviewing a clients analytics, we came across some usual referral urls. Strange websites like buttons\-for\-websites.com. How is this website linking to our site? It's not. The referral is a ghost referral spam in Google Analytics. Users don't actually visit our site from these spam…
Barolin + Spencer is now an official Google Partner Thanks to the hard work and experience from the web team here at Barolin + Spencer, the agency has been designated an official Google Partner by the good people out…
B+S put together a few quick tips to keep in mind while marketing your website. Keep your website content fresh. Fresh website content is priority number one for all your viewers. What attracts news visitors as well as returning ones? You guessed it. Updated, fresh,…
B+S Staff hard at work creating the Rocker Top crowd for a Permatex video project. Can't wait to see the results.
SEO has morphed significantly over the years, from the black hat tricks of the past, to stuffing keywords in your content, and it is changing again. With the advent of Panda, Penguin and Hummingbird, Google's codenames for each algorithms, SEO is morphing again. Content quality…
Time Magazine has put Twitter on the cover. Congressmen are doing it. The media can’t stop talking about it. Is the Aftermarket ready for Twitter as a B2B medium? I recently searched for references to “body shop” on Twitter. Mentions were all either attempts at…
With the tsunami of negative economic fundamentals threading to drown a raft of B-to-B publications, a number of them have made the leap to online publishing in the form of “flip book” versions of their print editions. You’ve probably seen them – the print pages are…
