2017 has already had its fair share of advertising triumphs and disasters (think Pepsi). The following five ads have racked up millions of views by comically incorporating pop culture or by commenting on some of today's biggest social issues. Domino’s Pizza - “Home For Pizza”…
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Throwback Thursday: Hellaween
Circa 1994 - Barolin + Spencer designed a unique marketing event for its client Hella Lighting. On Halloween night, members of the media and key Hella Lighting customers were summoned to Las Vegas for a press conference, followed by a very special “treat.” Hella Lighting’s…
Heineken Delivers the Antithesis of Pepsi’s Cringeworthy Attempt at Commenting on Social Issues
Heineken has released a compelling new ad that follows an intriguing experiment. The beer company interviewed a few individuals on camera and had them discuss their strong opinions on some of today’s most hot-button issues: feminism, climate change and transgender rights. Then, with no idea…
Philly Fans Welcome (Kinda) Other NFL Fans to Philadelphia for NFL Draft
By now, if you live anywhere in the tri-state area, you’ve probably heard that Philadelphia is hosting the NFL Draft. The nation’s top college prospects will gather in front of the Philadelphia Museum of Art to be selected by one of the NFL’s 32 teams,…
10 Must-Use Facebook Advertising Features
With over 1.8 billion users, Facebook is a prime destination for advertisers to reach consumers. Facebook offers a wealth of features to help advertisers target users, but many people don’t even realize they exist. Try out these ten Facebook advertising tools recommended by WordStream to…
Is Mobile Actually Going to Eclipse Traditional Television Viewing?
Yes, yes it is. A recent study from eMarketer determined that over the past four years, the average time consumers spend on their mobile devices has increased by almost a minute per day. On the other hand, the average time consumers spend watching traditional television…
Google Has Put Its Foot Down on the Use of Interstitial Ads
Have you ever clicked through to a website on Google only to be greeted by an annoying ad that takes up your phone’s entire screen? Have you ever become so fed up with the difficulty of removing the ad that you decided to leave the…
Advertising Faces the Roadblock of Whitelists
The advent of programmatic advertising has allowed advertisers to work more efficiently and effectively, but the process has also created quite a dilemma. Several brands have recently been expressing concerns over their ads being programmatically placed next to offensive and insensitive content. Last month, several…
Google and Facebook are Running a Duopoly in the Digital Ad Industry
The digital ad industry is booming. According to IPG Mediabrands' Magna, digital advertising sales overtook television advertising sales in the U.S. for the first time in 2016. Digital ads accounted for $70 billion in ad revenue, while television ads only accounted for $67 billion. Industry…
Google Display Network vs. Google DoubleClick
Both Google AdWords and DoubleClick Bid Manager are advertising platforms run by Google that allow advertisers to place display ads on third-party websites across the Internet using a variety of targeting options to reach users that are most likely to be interested in their products…
