Recently, it seems as if more brands are opting to use 'real people' in their ad campaigns. Dove, for instance, has developed several “Real Beauty” campaigns that feature real, everyday women of all body types. Despite the rise of these “socially realistic” ads, flashy ads…
Society is changing, and advertising is changing along with it. The U.K.’s advertising watchdog, the Advertising Standards Authority (ASA), has proposed a new set of rules that would ban any ad found guilty of perpetuating gender stereotypes. The ASA’s new rules seek to address gender…
YouGov BrandIndex, a brand intelligence service that conducts over 2.5 million interviews a year to measure public brand perception, has recently published the results of a study on gains made by brands in millennial customers over the past year. The study yielded some predictable, but…
Google has recently announced its intention to add a built-in ad blocker to its popular web browser, Google Chrome. Google cites disrupted user experience as its reason for developing the blocker. According to Google, many of the ads placed on the web are intrusive and…
Before it was installed, Fearless Girl didn’t look like much — it was simply a bronze statue of a defiant looking young girl. But when the statue was placed facing the iconic Charging Bull on Wall Street on March 7, Fearless Girl broke out of…
Google has announced that it will be launching a new product, Google Attribution, in a few months. Google Attribution will help marketers track and evaluate the influence of their marketing efforts across all devices and channels. Google’s free, easy-to-use and data-driven attribution tool will help…
It feels like Facebook is everywhere these days, but I bet you never imagined that Mark Zuckerberg’s company would become a player in neuroscience. The $435 billion social media giant has revealed that construction is underway for a neuroscience center that will study marketing in…
A string of recent ads have seen companies try to piggyback off of some of the most talked about and emotional topics in today’s society, and saying that they haven’t been well received is probably an understatement. To name just a couple, Pepsi faced widespread…
Is Instagram currently in your marketing toolbox? If not, you better learn the ropes of Instagram marketing quickly. Instagram has become an absolute necessity for marketers. Five years after Facebook CEO Mark Zuckerberg acquired Instagram for $1 billion, the photo-focused social media platform is now…
Recently, many companies have been losing the trust of consumers. In today’s day and age, one distasteful incident can quickly go viral and cause enormous repercussions for the company (think United Airlines). One way that companies can try to maintain customer trust is by being…
