Is Instagram currently in your marketing toolbox? If not, you better learn the ropes of Instagram marketing quickly. Instagram has become an absolute necessity for marketers. Five years after Facebook CEO Mark Zuckerberg acquired Instagram for $1 billion, the photo-focused social media platform is now…
Recently, many companies have been losing the trust of consumers. In today’s day and age, one distasteful incident can quickly go viral and cause enormous repercussions for the company (think United Airlines). One way that companies can try to maintain customer trust is by being…
2017 has already had its fair share of advertising triumphs and disasters (think Pepsi). The following five ads have racked up millions of views by comically incorporating pop culture or by commenting on some of today's biggest social issues. Domino’s Pizza - “Home For Pizza”…
Circa 1994 - Barolin + Spencer designed a unique marketing event for its client Hella Lighting. On Halloween night, members of the media and key Hella Lighting customers were summoned to Las Vegas for a press conference, followed by a very special “treat.” Hella Lighting’s…
Heineken has released a compelling new ad that follows an intriguing experiment. The beer company interviewed a few individuals on camera and had them discuss their strong opinions on some of today’s most hot-button issues: feminism, climate change and transgender rights. Then, with no idea…
By now, if you live anywhere in the tri-state area, you’ve probably heard that Philadelphia is hosting the NFL Draft. The nation’s top college prospects will gather in front of the Philadelphia Museum of Art to be selected by one of the NFL’s 32 teams,…
With over 1.8 billion users, Facebook is a prime destination for advertisers to reach consumers. Facebook offers a wealth of features to help advertisers target users, but many people don’t even realize they exist. Try out these ten Facebook advertising tools recommended by WordStream to…
Yes, yes it is. A recent study from eMarketer determined that over the past four years, the average time consumers spend on their mobile devices has increased by almost a minute per day. On the other hand, the average time consumers spend watching traditional television…
Have you ever clicked through to a website on Google only to be greeted by an annoying ad that takes up your phone’s entire screen? Have you ever become so fed up with the difficulty of removing the ad that you decided to leave the…
The advent of programmatic advertising has allowed advertisers to work more efficiently and effectively, but the process has also created quite a dilemma. Several brands have recently been expressing concerns over their ads being programmatically placed next to offensive and insensitive content. Last month, several…
