Google has announced that it will be launching a new product, Google Attribution, in a few months. Google Attribution will help marketers track and evaluate the influence of their marketing efforts across all devices and channels. Google’s free, easy-to-use and data-driven attribution tool will help…
It feels like Facebook is everywhere these days, but I bet you never imagined that Mark Zuckerberg’s company would become a player in neuroscience. The $435 billion social media giant has revealed that construction is underway for a neuroscience center that will study marketing in…
A string of recent ads have seen companies try to piggyback off of some of the most talked about and emotional topics in today’s society, and saying that they haven’t been well received is probably an understatement. To name just a couple, Pepsi faced widespread…
Is Instagram currently in your marketing toolbox? If not, you better learn the ropes of Instagram marketing quickly. Instagram has become an absolute necessity for marketers. Five years after Facebook CEO Mark Zuckerberg acquired Instagram for $1 billion, the photo-focused social media platform is now…
Recently, many companies have been losing the trust of consumers. In today’s day and age, one distasteful incident can quickly go viral and cause enormous repercussions for the company (think United Airlines). One way that companies can try to maintain customer trust is by being…
2017 has already had its fair share of advertising triumphs and disasters (think Pepsi). The following five ads have racked up millions of views by comically incorporating pop culture or by commenting on some of today's biggest social issues. Domino’s Pizza - “Home For Pizza”…
Circa 1994 - Barolin + Spencer designed a unique marketing event for its client Hella Lighting. On Halloween night, members of the media and key Hella Lighting customers were summoned to Las Vegas for a press conference, followed by a very special “treat.” Hella Lighting’s…
Heineken has released a compelling new ad that follows an intriguing experiment. The beer company interviewed a few individuals on camera and had them discuss their strong opinions on some of today’s most hot-button issues: feminism, climate change and transgender rights. Then, with no idea…
By now, if you live anywhere in the tri-state area, you’ve probably heard that Philadelphia is hosting the NFL Draft. The nation’s top college prospects will gather in front of the Philadelphia Museum of Art to be selected by one of the NFL’s 32 teams,…
With over 1.8 billion users, Facebook is a prime destination for advertisers to reach consumers. Facebook offers a wealth of features to help advertisers target users, but many people don’t even realize they exist. Try out these ten Facebook advertising tools recommended by WordStream to…
