Throwback Thursday: Hellaween

Circa 1994 – Barolin + Spencer designed a unique marketing event for its client Hella Lighting. On Halloween night, members of the media and key Hella Lighting customers were summoned to Las Vegas for a press conference, followed by a very special “treat.” Hella Lighting’s guests received the opportunity to partake in an off-road trek through the Mojave Desert! Guests were provided with Land Rover vehicles and took a ride and drive comparison trip through the desert to test the power of Hella Lighting. After their thrilling journey through the Mojave Desert, guests arrived in the ghost town of Goodsprings, Nevada for a cocktail reception and southwestern barbecue hosted by Hella Lighting at the legendary, abandoned Pioneer Saloon.

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