During the 2007 to 2009 recession, the retail auto sales sector was one of the most severely impacted market segments. New vehicle sales fell as much as 40 percent, leading to unemployment for many workers in the industry and bankruptcy for many dealers. How does… 
As the stock market continues to plummet, we’re all wondering how severely the Coronavirus pandemic will effect economic activity. Shipments, goods, flights, and services have all been hit hard by the outbreak. Because there is no cure yet for the virus, this kind of panic… 
Recently, Facebook has begun shutting down the mobile web arm of its Audience Network and will halt mobile web ads starting this April. We presume this is being driven by privacy concerns and the ever louder calls to protect user data and prevent data breaches.… 
Everyone from the largest CPG players to the pizza shop down the block have leaned heavily into online advertising. And in the online space, Google remains by far the largest provider of both paid search (PPC) and online display advertising. Back when the Google… 
Recently, it seems as if more brands are opting to use 'real people' in their ad campaigns. Dove, for instance, has developed several “Real Beauty” campaigns that feature real, everyday women of all body types. Despite the rise of these “socially realistic” ads, flashy ads… 
Society is changing, and advertising is changing along with it. The U.K.’s advertising watchdog, the Advertising Standards Authority (ASA), has proposed a new set of rules that would ban any ad found guilty of perpetuating gender stereotypes. The ASA’s new rules seek to address gender… 
Before it was installed, Fearless Girl didn’t look like much — it was simply a bronze statue of a defiant looking young girl. But when the statue was placed facing the iconic Charging Bull on Wall Street on March 7, Fearless Girl broke out of… 
Google has announced that it will be launching a new product, Google Attribution, in a few months. Google Attribution will help marketers track and evaluate the influence of their marketing efforts across all devices and channels. Google’s free, easy-to-use and data-driven attribution tool will help… 2017 has already had its fair share of advertising triumphs and disasters (think Pepsi). The following five ads have racked up millions of views by comically incorporating pop culture or by commenting on some of today's biggest social issues. Domino’s Pizza - “Home For Pizza”… Circa 1994 - Barolin + Spencer designed a unique marketing event for its client Hella Lighting. On Halloween night, members of the media and key Hella Lighting customers were summoned to Las Vegas for a press conference, followed by a very special “treat.” Hella Lighting’s…
