Posts Categorized: Blog

Google Leaves Small Advertisers to Make it on Their Own

  Everyone from the largest CPG players to the pizza shop down the block have leaned heavily into online advertising. And in the online space, Google remains by far the largest provider of both paid search (PPC) and online display advertising. Back when the Google…

Should I Use a Celebrity or a Real Person in My Ad?

Recently, it seems as if more brands are opting to use 'real people' in their ad campaigns. Dove, for instance, has developed several “Real Beauty” campaigns that feature real, everyday women of all body types. Despite the rise of these “socially realistic” ads, flashy ads…

The U.K.’s Unprecedented Crackdown on Sexism in Advertising

Society is changing, and advertising is changing along with it. The U.K.’s advertising watchdog, the Advertising Standards Authority (ASA), has proposed a new set of rules that would ban any ad found guilty of perpetuating gender stereotypes. The ASA’s new rules seek to address gender…

Fearless Girl Triumphs

Before it was installed, Fearless Girl didn’t look like much — it was simply a bronze statue of a defiant looking young girl. But when the statue was placed facing the iconic Charging Bull on Wall Street on March 7, Fearless Girl broke out of…

Google is Showing Last-Click Attribution the Door

Google has announced that it will be launching a new product, Google Attribution, in a few months. Google Attribution will help marketers track and evaluate the influence of their marketing efforts across all devices and channels. Google’s free, easy-to-use and data-driven attribution tool will help…

A Round Up of Some of the Best Ads of 2017 (So Far)

2017 has already had its fair share of advertising triumphs and disasters (think Pepsi). The following five ads have racked up millions of views by comically incorporating pop culture or by commenting on some of today's biggest social issues. Domino’s Pizza - “Home For Pizza”…

Throwback Thursday: Hellaween

Circa 1994 - Barolin + Spencer designed a unique marketing event for its client Hella Lighting. On Halloween night, members of the media and key Hella Lighting customers were summoned to Las Vegas for a press conference, followed by a very special “treat.” Hella Lighting’s…

Google and Facebook are Running a Duopoly in the Digital Ad Industry

The digital ad industry is booming. According to IPG Mediabrands' Magna, digital advertising sales overtook television advertising sales in the U.S. for the first time in 2016. Digital ads accounted for $70 billion in ad revenue, while television ads only accounted for $67 billion. Industry…

Google Display Network vs. Google DoubleClick

Both Google AdWords and DoubleClick Bid Manager are advertising platforms run by Google that allow advertisers to place display ads on third-party websites across the Internet using a variety of targeting options to reach users that are most likely to be interested in their products…