Posts Categorized: Advertising

Inside the History of Branding

coke bottle with vintage branding sits in car console The average person is exposed to almost 10,000 ads a day. In a time when we’re inundated with information and advertisements, it would be easy to believe that branding is a new concept. In fact, the concept of branding dates back to ancient times. From…

Why PR (Still) Matters

a group of businessmen on cell phones Public Relations, commonly referred to as “PR”, may bring to mind long articles in a dusty newspaper. Younger consumers are increasingly drawn to digital platforms, and marketers are responding accordingly. Yet even with so much of our lives happening virtually, utilizing traditional and digital PR…

Advertising 101: How to Build a Successful Campaign

pedestrians walking crosswalk in Times Square in front of large billboard ads Print and digital. Online, or in a magazine. Billboard, radio, and Superbowl halftime show. The average person sees up to 10,000 ads per day – advertisements are such a common part of modern life that we’re not consciously aware of how many we see and…