Posts Categorized: Marketing

Inside the History of Branding

coke bottle with vintage branding sits in car console The average person is exposed to almost 10,000 ads a day. In a time when we’re inundated with information and advertisements, it would be easy to believe that branding is a new concept. In fact, the concept of branding dates back to ancient times. From…

Why PR (Still) Matters

a group of businessmen on cell phones Public Relations, commonly referred to as “PR”, may bring to mind long articles in a dusty newspaper. Younger consumers are increasingly drawn to digital platforms, and marketers are responding accordingly. Yet even with so much of our lives happening virtually, utilizing traditional and digital PR…

New Year, New You: How to Rebrand Your Company

woman stands on beach Ideally, your brand is a true reflection of you and your company. If you find yourself in 2021 with a brand identity that fits as poorly as your pants do after a months-long holiday season, it may be time to consider a rebrand. The New…

Marketing to Gen Z

three tween girls sit together smiling There’s been talk of how to reach, hire, and market to the Millennial population for years, but now there’s a new generation emerging to replace them as the youngest adults among us. According to the Pew Research Center, Gen Z is defined as the generation…

Business Lessons from 2020

black swan swimming on lake It’s probably fair to say no one was truly ready for 2020. Most of us don’t claim clairvoyance at any point, but this year has provided some exceptionally unique challenges for businesses and individuals alike. From a global pandemic and the resulting recession, to a…

Business in a Post-COVID Era

a crumpled ball of paper is turned into a paper airplane There is no doubt that the COVID pandemic has had a huge and lasting impact on businesses worldwide. Everyone from your corner coffee shop to Facebook have been forced to rethink the business practices we all took for granted. What does this mean for business…

5 Lessons Marketers Can Learn from RBG

Ruth Bader Ginsburg seated at a table Fans around the world mourned the recent passing of Ruth Bader Ginsburg, or RBG as she was commonly known. Recognized chiefly for her tireless work towards gender equality, her life and legacy serve as an inspiration for many. Her work over nearly six decades shows…