As the stock market continues to plummet, we’re all wondering how severely the Coronavirus pandemic will effect economic activity. Shipments, goods, flights, and services have all been hit hard by the outbreak. Because there is no cure yet for the virus, this kind of panic… 
YouGov BrandIndex, a brand intelligence service that conducts over 2.5 million interviews a year to measure public brand perception, has recently published the results of a study on gains made by brands in millennial customers over the past year. The study yielded some predictable, but… 
Google has announced that it will be launching a new product, Google Attribution, in a few months. Google Attribution will help marketers track and evaluate the influence of their marketing efforts across all devices and channels. Google’s free, easy-to-use and data-driven attribution tool will help… 
It feels like Facebook is everywhere these days, but I bet you never imagined that Mark Zuckerberg’s company would become a player in neuroscience. The $435 billion social media giant has revealed that construction is underway for a neuroscience center that will study marketing in… 
A string of recent ads have seen companies try to piggyback off of some of the most talked about and emotional topics in today’s society, and saying that they haven’t been well received is probably an understatement. To name just a couple, Pepsi faced widespread… 
Is Instagram currently in your marketing toolbox? If not, you better learn the ropes of Instagram marketing quickly. Instagram has become an absolute necessity for marketers. Five years after Facebook CEO Mark Zuckerberg acquired Instagram for $1 billion, the photo-focused social media platform is now… 2017 has already had its fair share of advertising triumphs and disasters (think Pepsi). The following five ads have racked up millions of views by comically incorporating pop culture or by commenting on some of today's biggest social issues. Domino’s Pizza - “Home For Pizza”… Circa 1994 - Barolin + Spencer designed a unique marketing event for its client Hella Lighting. On Halloween night, members of the media and key Hella Lighting customers were summoned to Las Vegas for a press conference, followed by a very special “treat.” Hella Lighting’s… 
By now, if you live anywhere in the tri-state area, you’ve probably heard that Philadelphia is hosting the NFL Draft. The nation’s top college prospects will gather in front of the Philadelphia Museum of Art to be selected by one of the NFL’s 32 teams,… 
Both Google AdWords and DoubleClick Bid Manager are advertising platforms run by Google that allow advertisers to place display ads on third-party websites across the Internet using a variety of targeting options to reach users that are most likely to be interested in their products…
