Twitter for the Aftermarket?

Time Magazine has put Twitter on the cover. Congressmen are doing it. The media can’t stop talking about it. Is the Aftermarket ready for Twitter as a B2B medium? I recently searched for references to “body shop” on Twitter. Mentions were all either attempts at ads or personal conversations where someone knew someone who worked in a body shop.

How about for reaching service pros? Will someone whose got tools in their hands have time to pick up their phone to Twitter?