SEO has morphed significantly over the years, from the black hat tricks of the past, to stuffing keywords in your content, and it is changing again. With the advent of Panda, Penguin and Hummingbird, Google’s codenames for each algorithms, SEO is morphing again. Content quality and social sharing are now key.
Your SEO strategy should be more heavily focused on content marketing and social media.SEO strategies should gear towards creating content that adopts the brand value. For more information read more at The Guardian.