Posts Tagged: Advertising

10 Must-Use Facebook Advertising Features

With over 1.8 billion users, Facebook is a prime destination for advertisers to reach consumers. Facebook offers a wealth of features to help advertisers target users, but many people don’t even realize they exist. Try out these ten Facebook advertising tools recommended by WordStream to…

Advertising Faces the Roadblock of Whitelists

The advent of programmatic advertising has allowed advertisers to work more efficiently and effectively, but the process has also created quite a dilemma. Several brands have recently been expressing concerns over their ads being programmatically placed next to offensive and insensitive content. Last month, several…

Google and Facebook are Running a Duopoly in the Digital Ad Industry

The digital ad industry is booming. According to IPG Mediabrands' Magna, digital advertising sales overtook television advertising sales in the U.S. for the first time in 2016. Digital ads accounted for $70 billion in ad revenue, while television ads only accounted for $67 billion. Industry…

Google Display Network vs. Google DoubleClick

Both Google AdWords and DoubleClick Bid Manager are advertising platforms run by Google that allow advertisers to place display ads on third-party websites across the Internet using a variety of targeting options to reach users that are most likely to be interested in their products…