The Work

Lyle Back M.D. Online Advertising


To drive traffic to his website and calls to his office, Dr. Lyle Back M.D. asked B+S to build an online campaign promoting his plastic surgery and cosmetic services.

The campaign included search engine advertising and online display and remarketing banners, aimed at very precise demographics within the area.

Using web analytics conversion tracking and call tracking, B+S refined the campaign down to the most cost-effective pursuits. In the first month alone, the campaign generated nearly 1,000 clicks and more than 80,000 impressions.

Dr. Back reported his best month ever by the end of the quarter, and has seen continual success since its launch. The campaign is still presently active.