To help Permatex gain media coverage for its brand and products, B+S developed feature editorials focused on Permatex product groups.
We packaged the content in publisher-ready format and solicited placement for the editorial features in print and online. The year-long effort gained extensive earned media in key B-2-B and B-2-C outlets.
![](https://www.barolin-spencer.com/wp-content/uploads/2014/10/permatex-editorial-motorage-page-910x1024.jpg)
![](https://www.barolin-spencer.com/wp-content/uploads/2014/10/permatex-editorial-streetscene-spread-1024x576.jpg)