Centric Parts, North America’s leading manufacturer and supplier of aftermarket brake and chassis components, requested a fresh voice for their product lineup. Barolin + Spencer developed a print advertising campaign based on market research that “trust” is essential in fostering repeat business. The campaign included an on-location photo session in a garage bay with authentic auto technicians.
![](https://www.barolin-spencer.com/wp-content/uploads/2017/11/Centric-Family-They-Trust-Me-791x1024.jpg)
![](https://www.barolin-spencer.com/wp-content/uploads/2017/11/Cetric-GCX-Rotors-I-trust-Centric-789x1024.jpg)
![](https://www.barolin-spencer.com/wp-content/uploads/2017/11/Centric-Tactical-Brake-Pads-They-Trust-Me-791x1024.jpg)
![](https://www.barolin-spencer.com/wp-content/uploads/2017/11/Centric-Posi-Quiet-Reputation-791x1024.jpg)