VDO REDI-Sensor Product Launch
Continental had announced the upcoming launch of a new TPMS sensor technology, and competitors had begun a ‘whisper’ campaign telling distributors that the new technology couldn’t actually deliver the capabilities Continental had announced.
To counter the negative buzz, B+S helped Continental conduct a live introduction event in front of the media and key customers.
The event demonstrated the VDO REDI-Sensor’s capabilities in front of the live audience.
The event was taped, and the video was used to spread the message in a video press release, on YouTube, and on Continental’s www.vdo.com/usa website.
B+S followed the launch event with a complete integrated campaign providing:
- Print, online, and paid search advertising
- Online video training
- Social media outreach
- Online educational promotions
- Ongoing media outreach
- Mini website and SEO