Permatex Ultra Series Micro Promotion
To announce the launch of a new packaging design for its Ultra Series RTV Silicone Gasket Makers, Permatex engaged in a series of social media and online advertising efforts to spread the word. Spanning across online platforms such as Facebook, YouTube, and the Google Display Network, the campaign aimed to increase awareness among Permatex fans and users of the packaging design overhaul. The cross-platform campaign included:
- Sponsored Facebook ads
- Facebook posts to the Permatex Facebook page
- A 15-second pre-roll ad on YouTube
- Animated web banners targeting specially defined remarketing lists and DIY enthusiast demographics
The campaign lasted two weeks and reached over 5,000,000 impressions.