The Work

Permatex “Always Right on the Job” Sweepstakes

The Permatex “Always Right on the Job” sweepstakes was aimed at bringing technicians to the website and engaging service technicians on social media. Using a custom scripted iFrame, we were able to concurrently embed the sweepstakes on both the Permatex website and the Permatex Facebook page.

In order to enter for a chance to win a branded Go-Kart or windbreaker, users took a quick online quiz which served to reinforce their Permatex product application knowledge.

The promotion was supported with a targeted online ad campaign featuring banners on related websites and Facebook ads. Running for 30 days, the promotion attracted over 8,000,000 online impressions and tripled the Permatex Facebook fan base.