The Media Shepherd website was built using a customized WordPress CMS and was integrated with PublishThis.com, a real-time content publishing service.
The site features a newsletter creation utility that allows Media Shepherd personnel to build newsletters dynamically, using content directly from the site. Development also included a custom advertising platform that allows Media Shepherd personnel to manage publisher-controlled ad units quickly and easily.
The site features an ‘Ask the Experts’ section that displays questions and answers from multiple authors and links to the authors’ biographies. Using integration with social media and Google Analytics, the site promotes content across the web and tracks which content is most popular with its audience.