VDO Gauges “Fired Up” Sweepstakes

Increased brand awareness while adding to Facebook fan base.

To promote Continental VDO’s enthusiast gauges, we launched a 60-day online sweepstakes from the brand’s Facebook page. Built with a custom written iFrame script to embed the app on Facebook, the sweepstakes allowed users to enter for a chance to win a Kindle fire. The promotion was supported by an e-blast, online banners and Facebook ads.