Lyle Back M.D. Website
Lyle Back M.D. Online Advertising
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- Advertising (3)
- Blog (18)
- Interesting Articles (16)
- Marketing (7)
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Recent News
- Inside the History of Branding
- Why PR (Still) Matters
- Advertising 101: How to Build a Successful Campaign
- Pros & Cons of Amazon Selling and Vending
- New Year, New You: How to Rebrand Your Company
- Marketing to Gen Z
- Business Lessons from 2020
- The Politics of Business
- Business in a Post-COVID Era
- 5 Lessons Marketers Can Learn from RBG
- COVID-19 and 2008 Recession
- Coronavirus is now a pandemic. How will it compare economically to previous pandemics?
- Facebook is ending mobile web ads. What does this mean?
- Google Leaves Small Advertisers to Make it on Their Own
- Facebook to Block Ads from Pages That Share Fake News
- Should I Use a Celebrity or a Real Person in My Ad?
- The U.K.’s Unprecedented Crackdown on Sexism in Advertising
- Millennials’ Favorite Brands
- 10 Ways Google’s Impending Ad Blocker Will Affect Advertisers
- Fearless Girl Triumphs
- Google is Showing Last-Click Attribution the Door
- Facebook’s Next Venture: Neuroscience
- Selling Grief
- Marketers Take Note: 4 Reasons Why Instagram is Here to Stay
- 4 Reasons to Encourage Customer Reviews (Even if They’re Negative)
- A Round Up of Some of the Best Ads of 2017 (So Far)
- Throwback Thursday: Hellaween
- Heineken Delivers the Antithesis of Pepsi’s Cringeworthy Attempt at Commenting on Social Issues
- Philly Fans Welcome (Kinda) Other NFL Fans to Philadelphia for NFL Draft
- 10 Must-Use Facebook Advertising Features
- Is Mobile Actually Going to Eclipse Traditional Television Viewing?
- Google Has Put Its Foot Down on the Use of Interstitial Ads
- Advertising Faces the Roadblock of Whitelists
- Google and Facebook are Running a Duopoly in the Digital Ad Industry
- Google Display Network vs. Google DoubleClick
- Google Analytics and the Dreaded Referral Spam
- Partner’d Up
- Bite-size marketing tips
- Crowd Control
- Social Media and SEO
- Twitter for the Aftermarket?
- Can’t say I flip over flip books.