Motorweek TV episode: TPMS
CLIENT: Siemens VDO
DETAILS: With the 2008 mandate for TPMS (Tire Pressure Monitoring Systems) on all new cars, over a dozen companies brought product lines to the market. B&S helped Siemens VDO stay in front of the pack by landing a four-minute episode with Siemens VDO’s sales manager on Public Broadcasting’s Motorweek TV.
With four million viewers per episode and six repeats per episode, we netted millions of impressions for the Siemens VDO brand and product line.
MEDIUM: TV