New Brand Launch Event
CLIENT: Siemens VDO
DETAILS: Siemens AG purchased VDO, creating a new corporate entity, Siemens VDO. Management wanted to introduce the new organization in a way that gave customers the impression that the merger would benefit their businesses.
B&S planned and managed the corporate launch event. The event’s basketball theme was carried through in invitations, décor, and amusements. To introduce the new management team to the customers, prospects, and members of the media, we staged a NBA style pre-game introduction, complete with pre-recorded voiceover introductions by the nationally-known sports announcer, Dick Vitale.
The event was considered a resounding success by SVA management. Industry press coverage was widespread and the new brand name gained immediate recognition and a high perceived value.
MEDIUM: Multiple
