Hellaween Press Conference in the Desert
CLIENT: Hella, Inc.
DETAILS: A traditional press conference followed by a nighttime drive through the Mojave Desert. Customers and journalists experienced Hella auxiliary lighting first hand, driving Land Rover vehicles to a catered reception in a ghost town saloon.
25 key automotive buyers and 27 key automotive editors attended the event, which helped Hella become the "light of choice" with many of the editors for their magazines’ project and promotional vehicles.
MEDIUM: Multiple
